Infosys Sustainability Cloud

Sustainability has a messaging problem.

Not a real-world one — those stakes are very real. But somewhere between the Paris Agreement and the corporate pledge season, the language got tired. Every campaign said roughly the same thing: become a more responsible business. Do good for the planet. The future is coming, and you should probably prepare for it. So when Infosys launched the Sustainability Cloud, we really had to find the zig to everyone else’s zag.

The campaign Drag to explore →

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• Campaign Film
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The Idea

The insight wasn’t complicated: most enterprises already had the makings of sustainability. They just didn’t have the key.

“Sustainable at Your Core” wasn’t a future-state promise. It wasn’t asking businesses to become something they weren’t. It was telling them they already were — and that Infosys could help them see it. A technology-forward take in a category that had spent years guilt-tripping people into action.

The line came together quickly. The visual language did not.

Three rounds that didn’t quite land, then my art partner on the project pitched this: what if technology and business objects cast shadows that showed real sustainability outcomes? It seemed like a long shot, but it led to one of the most distinctive shadow-play executions I’ve seen. The object was the capability. The shadow was the result.

The Result

It’s rare for a B2B campaign to do the showing just as effectively as the telling. The campaign ran across a launch film, brochure, emailers, social media content and a landing page that’s been alive and kicking for a good couple of years. A lot of formats for one idea. Turns out three rounds of failure had been worth it.