Strategy · Concept · Campaign
AI Powers Energy Transition Now
How do you top a campaign that’s already carved out a place in people’s minds, especially in the business world?
Infosys had already taken a stand with “Energy Transition Now.” The only thing that had changed: AI had entered the chat.
Was that a good enough reason to replace a campaign that was already working for the brand?
Sadly, yes.
- Launch Film
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Graphic Novel: An honest attempt at storyfying things like Distributed Energy Resources.
The Idea
The idea was to top the earlier campaign. Genius, right? Except Infosys had already built equity with “Energy Transition Now.”
Replacing it would mean double the effort — dismantling the equity you’d already built, and then asking for new real estate in people’s minds. And that space isn’t given freely anymore. Not in today’s economy, not in today’s feed.
So you keep the part people already remember. And change almost everything around it.
The visual world changed. The storytelling changed. The website, the activations, even a graphic novel a bunch of us obsessed over frame by frame.
But the words stayed close enough to carry the memory forward.
The Result
The proof is, as they say, in the pudding.
Unlike most campaigns — big or small — that disappear into the usual maze of corporate pages, announcements and PDFs, this one became the source of truth for all things Infosys Energy Transition.
It brought leadership voices, partnerships, case studies, event moments, the campaign itself, and the thinking behind it into one place.
The campaign is still live today. Still carrying new meaning forward.