Concept · Copywriting · Art Direction
WSJ Corporate Ads
One thing New Yorkers like: New York.
We had 15 seconds and around 30 words to explain a global technology company to New Yorkers. So we let New York do some of the talking.
The spots Drag to explore
- Grand Central
- Manhattanhenge
- Fearless Girl
The Spots
Three placements, three New York landmarks — each standing in for something we wanted to say about the company.
- Grand Central — Complex systems working quietly in the background. Basically the company bio.
- Manhattanhenge — A city-wide phenomenon felt like a decent way to talk about scale.
- Fearless Girl — Not the worst symbol for a company that’s all about future-readiness.