Two Christmases

When Infosys launched their ‘Energy Transition Now’ campaign, there was no shortage of things to read on the topic of energy transition. White papers. Viewpoints. Reports. Smart people explaining why this mattered and what needed to happen.

Sadly, as it happens so often in the B2B world, none of it was particularly moving.

Most people can understand a crisis without ever really feeling one. But for this project, feeling it was the whole point.

The work Drag to explore →

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The Idea

The seed came from a junior copywriter, fresh out of college. She said it should be a story about a mother and a daughter. That spark lit quite the fuse.

What grew out of it was a 50-page story set in a small town called Easton, unfolding over twelve months between two Christmases. It centres around a little girl who wants the snow to come back. A mother who decides to rally the entire town to make it happen. And an unassuming technologist — standing in for the brand — who helps them make the kind of small, compounding changes that eventually add up to snowfall.

Brainstorming it was the best kind of mess. A room full of creative people, each bringing perspectives, angles, ideas and emotions that shaped every chapter. Then the ECD noticed that the first and last chapter names happened to be riffs on American Christmas songs. He went and found equally American song titles for every chapter in between, and the whole thing clicked into place.

The Result

Some time after Two Christmases went into the Energy Transition Now campaign, the client told us that it was a particularly big hit at events. Apparently, execs were picking up copies for their kids back home. Which is a strange thing to say about a campaign for industrial decarbonisation, but there it is.